Every so often one comes to me asking if I’d be interested in helping them respond to an RFP from some large government agency or business that they’ve managed to get on the vendor list for. These days I usually decline . . .
While your affability, clothing and proposal (often in that order) do go into selecting the right website developer, once the bad and the ugly (or at least the ugly) have been eliminated the buyer will then usually use a very simple algorithm for selecting the optimal vendor. It is called the Goldilocks Strategy and it works as follows . . .