By Peter Bell

What Makes a Great Client?

If you had (or have) all the business you could possibly handle, what questions would you ask to pre-qualify the clients you'd really love to work with. The ones that would be the most enjoyable, profitable and fun? . . .

I think most people like to work with clients that are "like them". I find the most enjoyable clients are those that are open to advice, think critically about major decisions, but are able to let go of most of the details (on a fixed bid project, clients who want to fully understand the implications of every minor decision are just a world of hurt).

As a personal preference, I also tend to prefer clients that aren't too anal about look and feel because I find it hard to believe that most people chose a law firm based on whether the sidebar headings are left or center aligned or a sporting goods e-tailer based on the exact shade of gray of the lines between the featured products. I fully understand this is probably because I am an aesthetic philistine and can absolutely live with the fact :->

As you look back over the projects you've developed over the years, what commonalities do you start to notice between the clients that were the most profitable, easiest to work with and that helped you to effortlessly create the best solutions for them? Creating great solutions isn't trivial, but some clients definitely make the process easier than others.

If YOU could have an unlimited amount of business and your biggest problem was pre-qualifying your prospects, what are some of the tests/questions/approaches you'd use to take the cream of the clients?

What makes a great client, and what questions could you ask or tests could you use to pre-qualify them?

On the flip side, what makes a lousy/hard to work with/unprofitable client? What questions or tests would you use to identify the clients you wouldn't want to work with if you had an unlimited amount of business?

As always, input appreciated. What do YOU think?

Comments
Worst clients - the 'sheeps' - they come in - sit down and offer no insight. You have to drag information out of them. On the flip side would be the 'wolves' - they come in and think they know everything and won't listen to any suggestions. Ugh.

Favorites were people in the middle who would contribute ideas, argue with you and engage you in discussion. We would sometimes have initial meetings with clients and be totally put off - because someone's boss, etc would be in the room. Once the boss was gone though it became more enjoyable (and sometimes the opposite occured).

I'm guessing if you could invent the 'good client' detector you would be very rich :)
# Posted By Jim Priest | 10/10/07 8:20 AM
Pretty much the same as you described. The only one I'd add for the great clients is that they are always telling you how grateful they are that you are working on the project. Little comments like "wow, that new X you implemented let us process $1 million in orders this month! Last year at this time we couldn't handle over 200k" go a long way.

Horrible clients, as you mentioned, tend to be micromanagers. I can't stand someone micromanaging the site/application they want built in the first place. When they're paying you 5 grand and want to micromange, they are lucky if they don't get fired and have to find a new developer. =)
# Posted By Sammy Larbi | 10/10/07 8:23 AM
@Jim, Sleepers and wolves - I like that! Will let you know if I manage to develop the "good client detector". I can't believe it is an impossible problem to solve!

@Sam, Have you noticed any commonalities early on with the micro-managers you've dealt with? Are there any questions you might have been able to ask them early on that they'd have responded to differently from your better clients?
# Posted By Peter Bell | 10/10/07 8:46 AM
One that understands their business process well enough and is able to translate it to a 3rd party. I cannot tell you how many times we thought we had the "business rules" locked down only to be told something that was left out or a gross misinterpretation of the truth.
# Posted By Todd Rafferty | 10/10/07 8:47 AM
@Peter - For benefits of future readers, I'll respond to the post that raises the same question: http://www.pbell.com/index.cfm/2007/10/10/How-Much...
# Posted By Sammy Larbi | 10/10/07 9:32 AM
Thanks for putting the cross link in!
# Posted By Peter Bell | 10/10/07 9:40 AM
BlogCFC was created by Raymond Camden. This blog is running version 5.005.